Football Form Finder
Smarter Research for Football Bettors
Football Form Finder

Strike rate versus profit

Strike rate is the percentage of bets that win. Profit depends on both how often you win and the prices at which those wins occur.

Winning 70% of very short-priced bets can still lose money; winning fewer bets at sufficiently high odds can be profitable.

That is why a tipster's win-rate headline should never be assessed without odds and ROI.

Evaluating a paid tipster?

Use the same evidence checklist before looking at any sales offer.

How to choose a football tipster →